Sea Our Beauty is proudly
Why we choose to exclude water from our products and sustainably manage our Water Footprint.
🌏 The United Nations declared 2018-2028 The Water Action Decade.
Ensuring sustainable management of water resources and encouraging smart water use is fundamental for our future.
🧴Water is the most common ingredient used within the beauty industry.
Most products are filled with 70% - 95% water. This doesn’t include the additional water footprint to make it.
🧪 Removing water eliminates the need for preservatives and harsh ingredients that can cause skin irritation.
Water-based products require preservatives such as parabens and formaldehyde which have been linked to skin irritation.
What is a water footprint?
The amount of water used to produce each of the goods and services we use. It was defined by Professor Arjen Y. Hoekstra, creator of The Water Footprint Network.
Water footprints help us understand for what purposes our limited freshwater resources are being consumed and polluted. The impact it has depends on where the water is taken from and when. If it comes from a place where water is already scarce, the consequences can be significant and require action.
Proudly the first beauty member of The Water Footprint Network
The global standard for water footprint assessment.
The Water Footprint Network is a platform for collaboration between companies, organizations and individuals to solve the world’s water crises by advancing fair and smart water use. The Water Footprint Networks drives innovation and inspires the changes we must all make to share fresh water fairly amongst all people to sustain thriving communities and nature’s diversity.
Sign-up to our newsletter to learn about our Water Footprint Implementation research assessment
Sea Our Beauty products are the first beauty research project with The Water Footprint Implementation (WFI). The WFI are working on a personalised roadmap to reduce our water footprint at every stage of our supply chain to ensure we are sustainably managing water. Sign-up to our newsletter and be the first to know our research outcomes.